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Pitfalls in Balanced Scorecard implementation A company attempted to build a Balanced Scorecard by fitting the companys objectives and financial and nonfinancial performance measures into

Pitfalls in Balanced Scorecard implementation A company attempted to build a Balanced Scorecard by fitting the companys objectives and financial and nonfinancial performance measures into the four Balanced Scorecard perspectives. Explain why this approach may not lead to a well-developed Balanced Scorecard

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