Question
Pittman Company is a small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on
Pittman Company is a small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on independent sales agents to market its products. These agents are paid a commission of 15% of selling price for all items sold.
Karen, Pittmans controller just prepared the companys budgeted income statement for next year. The statement follows:
PITTMAN COMPANY | ||
BUDGETED INCOME STATEMENT | ||
FOR THE YEAR ENDED DECEMBER 31, 2017 | ||
|
|
|
SALES |
| $16,000,000 |
MANUFACTURING COSTS: |
|
|
VARIABLE | $7,200,000 |
|
FIXED | 2,340,000 | 9,540,000 |
GROSS MARGIN |
| 6,460,000 |
SELLING & ADMIN COSTS: |
|
|
COMMISSION TO AGENTS | 2,400,000 |
|
FIXED MARKETING COSTS | 120,000* |
|
FIXED ADMIN COSTS | 1,800,000 | 4,320,000 |
NET OPERATING INCOME |
| 2,140,000 |
|
|
|
*All depreciation on storage facilities.
As Karen handed the statement to Mitt Romney, Pittmans president, she commented, I used the agents 15% commission rate in completing the statement. But weve just learned that the agents refuse to handle selling our product next year unless we increase the commission rate to 20%."
Mitt replied How can they possibly defend a 20% commission rate? And I say its time we fire those guys and get our own sales force.
Karen said We can hire our own sales staff and pay them 7.5% commission, along with a small salary. Of course, we would have to handle all promotion costs too. We figure our fixed costs would increase by $2,500,000 per year.
The breakdown of the $2,500,000 cost figure is as follows:
Salaries:
Sales manager $ 100,000
Salespersons 700,000
Travel and Entertainment 400,000
Advertising 1,300,000
Total $2,500,000
Required:
Compute Pittmans break-even point in sales dollars for next year assuming:
that the agents commission rate remains unchanged at 15%
that the agents commission rate is increased to 20%
that the company employs its own sales force
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