Question
Place the following brands in the hierarchy of needs(primary, secondary, tertiary and egoistic) with reasoning for: A) Middle class Market. Daewoo bus service. 2. Honda
Place the following brands in the hierarchy of needs(primary, secondary, tertiary and egoistic) with reasoning for:
A) Middle class Market.
- Daewoo bus service. 2. Honda 125 bike. 3. Suzuki Cultus. 4. Toyota Hilux.
B) Lower class Market.
- Metro Bus Service. 2. Super Power bike. 3. Dream World Resort. 4. Sohrab Bicycle
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
