Question
Places and people differ. The Japanese tend to be very polite, the Australians characteristically blunt. Red means danger or stop to the British, but in
Places and people differ. The Japanese tend to be very polite, the Australians characteristically blunt. Red means “danger” or “stop” to the British, but in Turkey it signifies death, and in China, good fortune. In France getting into a grande école tends to guarantee good job prospects whereas in Saudi Arabia the wealth and status of your family are far more important. Considering the above, and with the aid of Hofstede’s dimensions, explain the cultural differences that arise when organizations from different countries merge.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
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