Plaintiff Vanna White is the hostess of Wheel of Fortune, one of the most popular game shows in television history. Samsung Electronics and David Deutsch Associates ran an advertisement for videocassette recorders that depicted a robot dressed in a wig, gown, and jewelry chosen to resemble White's hair and dress. The robot was posed in a stancefor which White is famousnext to a game board, which is instantly recognizable as the Wheel of Fortune game show set. The caption of the ad read: "Longest-running game show. 2012 AD." Defendants referred to the ad as the "Vanna White" ad. White neither consented to the ads nor was paid for them. White sued Samsung and Deutsch under the California common law right of publicity. The district court granted summary judgment against White on this claim. DECISION: Judgment reversed