Plan on It

Hello! I$\text{'}$m Susan, Chief Marketing Officer here at PRIME APPAREL. I'll be responsible for training you. While working in this Mini Sim environment, you will be using the same resources that are typically used in realworld companies to create a marketing strategy that uses PLANNING and the MARKETING MIX to ensure a profitable market launch.

As a Marketing Manager, you are only one part of a team effort. As you complete your mission, you will meet other team members who will walk you through the core components of this environment. Michelle is our Director of Strategy and will lead your effort.