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1. In our first reading, we learned that Marketing can both define a business and drive an organization to its objectives. The name, "Weightwatchers" originally defined what the Weightwatchers organization was about. But that has changed in recent years. Discuss why this is true. What would be a better name for the organization now if it were to better define the organization's objectives? Tell why. 2. In our reading, Introduction to Brand Strategy, Flexibility is listed among 7 components for a comprehensive brand strategy. Compare the issues/solutions mentioned in the Old Spice story with the issues facing Weightwatchers. 3. Why do you think Oprah Winfrey was selected as a partner for Weightwatcher's future? Was it just because she has struggled with weight her whole life? As a business entity herself, what do Oprah's brand and Weightwatcher's new objectives have in common