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plase answer my qustiones CHAPTER 1 Review Questions: ISSUES FOR DISCUSSION AND REVIEW 1. What is marketing? How did you define the term before you

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CHAPTER 1 Review Questions: ISSUES FOR DISCUSSION AND REVIEW 1. What is marketing? How did you define the term before you read this chapter? 2. What is the focus of all marketing activities? Why? 3. What are the four variables of the marketing mix? Why are these elements known as variables? 4. What is value? How can marketers use the marketing mix to enhance the perception of value? 5. What conditions must exist before a marketing exchange can occur? Describe a recent exchange in which you participated. 6. What are the forces in the marketing environment? How much control does a marketing manager have over these forces? 7. Discuss the basic elements of the marketing concept. Which businesses in your area use this philosophy? Explain why, 8. How can an organization implement the marketing concept? 9. What is customer relationship management? Why is it so important to manage this relationship? 10. Why is marketing important in our society? Why should you study marketing

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