PlastiPharm's CRM system allows the company to store data about its customerswhat they produce, what processes they use PlastiPharm products in, and what results they achieve. Recently, a customer reported that cell deaths occurred during their processing for a new vaccine. PlastiPharm engineers easily pulled up customer product information in the CRM for reference and suggested using a different bag made out of different materials. This resulted in no more cell deaths. Which of the following statements best explains how the CRM assisted PlastiPharm engineers in helping their customer? The CRM gave the engineers information on what the customer process was and allowed them to analyze the data more accurately. The customer information in the CRM helped the engineers build customer loyalty because they could see past customer interactions. Knowing what product the customer used allowed the engineers to direct them to a different product to use. The CRM information on the customer allowed the engineers to better anticipate the needs of the customer