Question
PLE originally produced lawn mowers, but a significant portion of sales volume over recent years has come from the growing small-tractor market. As we noted
PLE originally produced lawn mowers, but a significant portion of sales volume over recent years has come from the growing small-tractor market. As we noted inModule 2, PLE sells their products worldwide, with sales regions including North America, South America, Europe, and the Pacific Rim.
Three yearsagoa new region was opened to serve China, where a booming market for small tractors has been established. PLE has always emphasized quality and considers the quality it builds into its products as its primary selling point. In the past 2 years, PLE has also emphasized the ease of use of their products.
Before digging into the details of operations, Elizabeth Burke wants to gain an overview of PLE's overall business performance and market positionby examining the information provided in the database.
Specifically, she is asking youto construct appropriate chartsfor the data in the following worksheets andsummarize your conclusions from analysis of these charts.
- Dealer Satisfaction
- End-User Satisfaction
- Complaints
- Mower Unit Sales
- Tractor Unit Sales
- On-Time Delivery
- Defects after Delivery
- Response Time
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