Question
Please according to the case: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3682608 Based on your understanding of the service branding model and cultural branding , answer the following: What are the
Please according to the case: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3682608
Based on your understanding of the service branding model and cultural branding, answer the following:
What are the key components of Peloton's branding? How do these components impact the formation of the brand? How has Peloton positioned its brand and established its cult status in the market?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
