Please according to the case: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3682608

Based on your understanding of customer journey and the six components of experience, answer the following:

What are the three most important touchpoints along the journey of Peloton's core customers? Which of the experience components are associated with these touchpoints? How are these touchpoint experiences creating gains for customers or relieving their pains?