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Social Media Refer to the following benefits of social media marketing: developing a loyal community, improving brand image, showing expertise or product quality, improving customer service, gaining customer feedback and ideas, boosting traffic and search engine rating, expanding saless and reaching a new audience, cutting marketing costs, and maintaining top of mind awareness. Choose two well-known companies in the same industry and conduct a strategy analysis of their social media presence. Find them on as many social media platforms as possible, look through their posts, and answer the questions below. COMPANY 1 Company: Product or industry: Link to website: 1) What do you think the brand identity of the company is? How well is the company portraying its brand ldentity in its social media posts (see chapter on branding for further details)? Explain. 2) Look at the social media marketing benefits listed above. Now look at the company's posts across platforms. Which of these marketing benefits do you think the company is gaining by posting on social media? Explain and give examples. Social Media Refer to the following benefits of social media marketing: developing a loyal community, improving brand image, showing expertise or product quality, improving customer service, gaining customer feedback and ideas, boosting traffic and search engine rating, expanding sales. and reaching a new audience, cutting marketing costs, and maintaining top of mind awareness. Choose two well-known companies in the same industry and conduct a strategy analysis of their social media presence. Find them on as many social media platforms as possible, look through their posts, and answer the questions below. COMPANY 1 Company: Product or industry: Link to website: 1) What do you think the brand identity of the company is? How well is the company portraying its brand identity in lis social media posts (see chapter on branding for further details)? Explain. 2) Look at the social media marketing benefits listed above. Now look at the company's posts across platforms. Which of these marketing benefits do you think the company is gaining by posting on social media? Explain and give examples. COMPANY 2 Company: Product or industry; Link to website: 1) What do you think the brand identity of the company is? How well is the company portraying its brand identity in its social media posts (see chapter on branding for further details)? Explain. 2) Look at the social media matketing benefte listed above. Now look at the company's posts across platforms. Which of these marketing benefts do you think the company is gaining by posting on social media? Explain and give examples
