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Scenario: Operational Excellence and Customer Intimacy through Enterprise Applications Overview: It has become a mission imperative in today's interconnected economy, to implement and manage such enterprise applications as Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and Supply Chain Management (SCM). Achieving operational excellence and forming closer connections and bonds with customers is unlikely to be realized without these applications. Post Requirements: In this discussion you are required to focus on the utilization of this concept in the real-world. The goal of this discussion scenario is to help you gain practical knowledge of the role of enterprise applications in achieving operational excellence and customer intimacy. Relying on your knowledge of enterprise applications, consider a hypothetical but practical circumstance that organizations may experience, which may be resolved by any one of the above enterprise applications. Analyze the situation, and identify possible solutions as you leverage your understanding of ERPs, CRMs, or SCMs. In crafting your response, apply the insights gained from this week's module and include a minimum of three ideas or solutions that are based on, or directly related to these insights. The objective of the solutions for your hypothetical situation should be to a) solve the immediate problem, or b) demonstrate how the concept relates to the scenario. You may also research and share how a business entity in a similar scenario implemented the concept in a real-world context