Please annotate and comment on the topic of forecasting based on analytics and resesrch.

FORECASTING BASED ON ANALYTICS AND RESEARCH Most CFOs and other finance professionals have been using basic enterprise technology and data analytics for some time already. That said, a large segment of the accounting and finance profession falls short when it comes to knowledge of newer technologies such as advanced AI and machine learning, blockchain, ittps i/sfmagazine com/post-entryftebruary-2022-cfos-evolving-views-of-tech/ 16/22,1138AM CFOs' Evotving Views of Tech - Strategic Finance prescriptive and adaptive analytics, and data visualization. The pandemic has increased the urgency of getting up to speed on such advancements. Forecasting both profitability and risk has always been high on the priority list at BHG, McSherry says. "[Our] data analytics team spends a significant amount of time in this area," he says. "I believe that the pandemic has forced other businesses to place the same priority on stress-testing their business model." The pandemic has necessitated that companies increase the frequency of their forecasting efforts. That requires automation and reliable data, including labor