Please answer 3 or more sentences for each answer.

The Situation A firm's marketing methods are sometimes at odds with the consumer's buying process. This exercise illustrates how ethical issues can become entwined with personal selling activities, product pricing, and customer relations. The Dilemma In buying his first new car, Matt visited showrooms and Web sites for every make df SUV. After weeks of reading and test-driving, he settled on a well-known Japanese-made vehicle with a manufacturer's suggested retail price of $34,500 for the 2009 model. The price included to own the car for at least five years, he was willing to wait for just the right package rather than accept a lesser-equipped car already on the lot. Negotiations with Gary,the sales representative, continued for two weeks. Finally, a sales contract was signed for accessories and options that Matt considered essential. Because he planned 30,600, with delivery due no more than two or three months later if the vehicle had to be special-ordered from the factory and earlier if Gary found the exact car when he searched other dealers around the country. On April 30, to close the deal, Matt had to write a check for $1,000 Matt received a call on June 14 from Angela, Gary's sales manager: "We cannot. get your car before October," she reported, "so it will have to be a 2010 model. You will have to pay the 2010 price." Matt replied that the agreement called for a stated price and delivery deadline for2009, pointing out that money had exchanged hands for the contract. When asked what the 2010 price would be, Angela responded that it had not yet been announced. Angrily, Matt replied that he would be foolish to agree now on some unknown future price. Moreover, he didn't like the way the dealership was treating him. He told Angela to send him back everything he had signed; the deal was off. QUESTIONS TO ADDRESS 1 Given the factors involved in the consumer buying process, how would you characterize the particular ethical issues in this situation? 2 From an ethical standpoint, what are the obligations of the sales representative and the sales manager regarding the pricing of the product in this situation? 3 If you were responsible for maintaining good customer relations at the dealership, how would you handle this matter