Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

please answer all above will give thumbs up. Building a strong brand enables a marketer to: a. increase the cross-price elasticity for its products. b.

image text in transcribed

please answer all above will give thumbs up.

Building a strong brand enables a marketer to: a. increase the cross-price elasticity for its products. b. shift the market from perfect competition to monopoly. c. increase the income effect for its products. d. reduce the price elasticity for its products. e. focus on the competitive parity point for its products. Anisha is trying to decide the best way to structure her marketing channel and asks you for an advantage to using a distribution center. What will a. Sales forecasts can only be made for six months out. b. Retailers fulfill all of their orders in-house. c. Distribution center floor space is typically more expensive. d. Stores tend to have more stock on hand. e. Retailers can carry less merchandise. Predatory pricing is legal if after the predatory action, the number of competitors is at least three. a. False. b. True. Adam is creating an ad for a travel booking website. The communication channel he chooses for his message must: a. deliver the best encoding capabilities. b. connect the sender with the desired recipients. c. include network advertising, local newspapers, and regional radio stations. d. maximize decoding difficulty. e. match the traditional channel used in that particular sector. The advertising format or style that directly addresses consumers' needs is: a. demonstration. b. testimonial. c. slice of life vignette. d. comparative. e. problem and solution. Building a strong brand enables a marketer to: a. increase the cross-price elasticity for its products. b. shift the market from perfect competition to monopoly. c. increase the income effect for its products. d. reduce the price elasticity for its products. e. focus on the competitive parity point for its products. Anisha is trying to decide the best way to structure her marketing channel and asks you for an advantage to using a distribution center. What will a. Sales forecasts can only be made for six months out. b. Retailers fulfill all of their orders in-house. c. Distribution center floor space is typically more expensive. d. Stores tend to have more stock on hand. e. Retailers can carry less merchandise. Predatory pricing is legal if after the predatory action, the number of competitors is at least three. a. False. b. True. Adam is creating an ad for a travel booking website. The communication channel he chooses for his message must: a. deliver the best encoding capabilities. b. connect the sender with the desired recipients. c. include network advertising, local newspapers, and regional radio stations. d. maximize decoding difficulty. e. match the traditional channel used in that particular sector. The advertising format or style that directly addresses consumers' needs is: a. demonstration. b. testimonial. c. slice of life vignette. d. comparative. e. problem and solution

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Operations Management Processes and Supply Chains

Authors: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman

11th edition

978-0133872460, 133872467, 133872130, 978-0133872682, 133872688, 978-0133872132

More Books

Students also viewed these General Management questions