Question
please answer all parts of the question within 30 minutes. make sure the explanation and reasons are explained in very detailed manner as in why
please answer all parts of the question within 30 minutes. make sure the explanation and reasons are explained in very detailed manner as in why the option is correct and why other options sre incorrect give reasons for the same , Attempt the answer only if your are 100% sure that its correct. else leave it for other tutor otherwise i will give negative ratings and will also report your answer for unprofessionalism. Make sure the answer is 100% correct and is not copied from anywhere. ATTEMPT THE QUESTION ONLY IF YOU ARE 100% CORRECT AND SURE. ELSE LEAVE IT FOR ANOTHER TUTOR. BUT PLEASE DONT PUT WRONG ANSWER ELSE I WILL REPORT.
1] What elements make the Airbnb "Community Access" campaign most memorable? a. the inclusion policy of Airbnb b. the images of real people c. the length of the commercial d. the haunting music 2} TV news stations running interviews about the ARM\" "Burgers to Beat MS Day" is an example of a. crisis management b. publicity c. advertising cl. event marketing 3) Which social media platform is most appropriate as a focus for the Airbnb "We Accept\" Super Bowl campaign? a. Instagram because it is visual b. Twitter because it is a newsworthy event c. Snapchat because it has filters cl. Facebook because it is so widely used 4) What is the stopping power in the A8W "Dancing for Change" 60 second commercial? a. There is no stopping power in this commercial. b. the question asked by the spokesperson, the clicking of fingers. the clapping. and humming c. the lyrics of the song. the images of the band. and the skyline of Toronto d. the beautiful images of the burgers and the sounds of happy babies laughing 5) Which of the following statements is NOT true about personas'? a. A persona is a wordy bio. b. A persona is a collection of facts applied to a fictional character. c. A persona reflects a target market profile. cl. A persona is a useful way to visualize a target market. IS) A new independent coffee shop ran local search ads and local social media ads to encourage people in the area to visit the coffee shop for the first time. The ads included a downloadable coupon from its website for a free coffee with a dessert for the opening weekend. What list of metrics could be used to best measure this campaign? a. campaign reach. ad frequency. ad impressions. organic search results. SEO placements and vanity metrics b. ad impressions. website visits, coupon downloads. ad click-though rates. store trafc. coupon redemption rates, and sales c. conversion rates. click-though rates. organic search results. coupon redemption rates and social media vanity metrics 7) A persona can be created for a single person. a group of people. a couple. or even a dog. Is this true? a. Yes. this is true as a persona focuses on the target market. b. Yes. this is true as a persona is a factual representation of a buyer. c. No. this is not true as a dog is not a person. d. No. this is not true as a persona only focuses on one person. 8) What is the difference in brand character for AEiW in the COVE-19 "Thank You" campaign and the "Burgers to Beat MS" campaign? a. there is no brand character for these types of campaigns b. they are the same c. it is more emotional and personal d. it is more intimate and caringStep by Step Solution
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