please answer all parts of the question within 30 minutes. make sure the explanation and reasons are explained in very detailed manner , Attempt the answer only if your are 100% sure that its correct. else leave it for other tutor otherwise i will give negative ratings and will also report your answer for unprofessionalism. Make sure the answer is 100% correct and is not copied from anywhere. ATTEMPT THE QUESTION ONLY IF YOU ARE 100% CORRECT AND SURE. ELSE LEAVE IT FOR ANOTHER TUTOR. BUT PLEASE DONT PUT WRONG ANSWER ELSE I WILL REPORT.

This chapter deals with many of the cultural, social, legal, and ethical aspects of marketing. Today, sustainability has become a business buzzword. When we discuss "sustainability" we are looking at social (cultural), economic, and environmental sustainabilitynot just the eco-friendly or "green\" movement. Marketers are responsible for promoting products while at the same time serving the \"triple bottom line," a term coined by John Elkington in 1994, referring to people, planet, and profits. A recent study by a consumer health organization, Families USA, reported that pharmaceutical drug companies spend over $5? billion per year on promotion. Direct-to-physician activities accounted for the bulk of spending, on a practice called \"detailing"visits to physicians by pharmaceutical sales representatives in orderto promote their firm's drugs. Free drug samples distributed during these visits represent another significant expense. It is estimated that in total pharmaceutical companies spend over $61,000 in "promotion per physician." The other major piece of the marketing \"pie" is spent on consumer-direct marketingads that suggest we "ask our doctor" about drugs we may not even need for ailments we may not even have. The report also states that each of the top 10 pharmaceutical companies spends more than twice as much on marketing as on research and development. This would confirm the public image that the pharmaceutical industry is a market-driven industry and supports public opinion that the industry should spend more on research and less on promotion. Answer the following questions: 1. If prescription drugs can only be ordered by a physician, what is the purpose of marketing directly to consumers? 2. In your opinion, what are the positive and negative effects of the current pharmaceutical marketing strategy? 3. What might be some ethical issues connected with the practice of providing physicians with free samples? 4. Do you think legislation controlling pharmaceutical consumerdirect marketing would benefit the consumer? How? 5. Assume you are the marketing director for a major pharmaceutical company. Also assume that your company has "come under fire" for high costs of prescription drugs. How would you propose improving the public image of your company