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After the 2007 Christmas Holiday season was over, CEO Steve Riggio was still uncertain about the future of Barnes & Noble yet he had to remind himself that even in tough economic times and in an increased competitive atmosphere, Barnes & Noble managed to achieve better than expected results in FY07. But, what will Barnes & Noble's strategic plan for 2008, 2013 or 2030 be to continue their success and maintain a competitive edge? Will B&N have to think outside of the \"brick-and-mortar" box and into the "click-and-mortar" space? Riggio was certain of one thing, the competition was fierce and the industry was changing, and Barnes & Noble would have to be bold to stay ahead of the game. Barnes & Noble Outlook for 2008 and Beyond Barnes & Noble has an ambitious yet cautious outlook for 2008 and beyond. B&N is concerned about the economy and how it will affect consumers buying behavior as well as how it will affect B&N's ability to grow their business. Nonetheless, Barnes & Noble plans to open 35 to 40 new stores in fiscal year 2008, which is in line with their expansion strategy of increasing and improving their real estate portfolio.109 Additionally, Barnes & Noble will consider growing their Barnes & Noble College Booksellers division by opening a chain of University Superstores located on the campuses of major colleges and universities. B&N is hoping for another best seller similar to the Harry Potter series to boost sales, but is confident that in the absence of one, sales for 2008 will increase from 2007. One of Barnes & Noble's primary focus for the future is to increase the membership program and continue to manage expenses so that they can continue to offer lower everyday prices to all of their customers. In addition to investments in their brick-and-mortar business, Barnes & Noble will not ignore investments in their internet business. B&N recognizes that the book industry is becoming increasingly technical and consumers are looking for more selection, faster searching, and ease of use when shopping over the internet; therefore, B&N plans to invest more money into improving and enhancing their website infrastructure and features. In addition, Barnes & Noble plans to grow their B&N Studio segment on their website to offer more features and selections for their internet customers who love books. A. How does the internet affect organizations? Explain B. What technologies are used by Barnes and Noble and its effect on the company's business strategy? C. How can information systems be used to achieve a strategic advantage for the digital firm era