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Current Attempt in Progress What is the ultimate goal of marketing? Influencing customers' needs Selling the most product or service Creating product demand Earning the greatest profit for the company Attempts: Current Attempt in Progress Which of the following statements accurately describes marketing research? Sales numbers are the most valuable measures of marketing performance. Good marketing means repeating the same risks. Marketing researchers should act like naive scientists. A good marketing plan is the foundation for good marketing research. Current Attempt in Progress Which of the following best describes a marketing plan? It details the planning, implementation, and control of customer exchanges. It is a byproduct of marketing's production orientation. It focuses on primary, secondary, and tertiary customer groups. It is created by a marketing manager and monitored by sales representatives eTextbook and Media Last saved 15 minutes ago. Saved work will be auto-submitted on the due date. Auto- Spiro has a new job at an office with no viable public transportation options After some rescarch, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very expensive Ducati Monster sound so appealing. Spiro eventually purchases one. Which of the following statements most accurately describes this situation? Peer-to-peer payment platforms like Venmo attempt to eliminate all the perceived negatives of traditional shared payments by allowing users to split bills and transfer funds between their Venmo accounts via a smartphone app. There are no fees for basic services, and personal notes can accompany each transaction. For P2P users, these benefits are referred to as value propositions. needs. social responsibility. demands. Current Attempt in Progress Setting lower prices reduces the need for marketing in a firm. is not a good way to create a competitive advantage. leads to market leadership. prevents a firm from making a profit. Attempts: 0 of 1 Gillette decides to utilize what's commonly referred to as rozorirozor blade pricing. They self the razor at or below cost but have a very high mark-up on their blades which are the only ones that will work in the razor. This exemplifies which step in a marketing strategy? Developing a differentiating marketing mix using pricing as the primary tool Evaluation and adjustment of plan activities Implementing the plan using specific marketing tools and tactics Setting specific goals and determining a plan of action