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Please answer ASAP I will give thumbs up!! Your boss has asked you to prepare a promotional plan based on spending an amount equal to

Please answer ASAP I will give thumbs up!!

Your boss has asked you to prepare a promotional plan based on spending an amount equal to 6 percent of last year's sales. How do you respond, and what would you suggest as an alternative? Use theory to support your answer. Beware, the boss doesn't like being criticized!

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