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Which of the following is TRUE concerning attitude change? O Mere exposure of brands can have a positive impact on attitude. o Consumers usually accept new information and change pre-existing attitude as long as it is within the latitude of acceptance according to social judgement theory. O Marketers often try to influence consumers' attitudes toward a brand by changing cognitive, affective, or behavioral components. o Either testimonials or demonstrations are frequently used in advertisements to change consumers' beliefs about product attributes. O All of the above are true