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please answer asap You are a marketing specialist at a trendy teen clothing company. Your company specializes in making affordable fashions. Your boss is very
please answer asap
You are a marketing specialist at a trendy teen clothing company. Your company specializes in making affordable fashions. Your boss is very jealous of how much $$ a company called Adidas makes each year. She wants to launch a new line of work out wear that has similar design elements to Adidas. She did a little mock up to show you her 2 favorite ideas for your opinion: She shows you the Adidas clothing that inspired her, but of course you've seen it before, too, as it is a famous, protected brand: Your boss wants to know if you agree with one or both of her new clothing line ideas. (10 PTS) She relies on you as her marketing specialist to keep her out of legal troubles. She thinks her ideas are safe because none of them say "Adidas," but she admits it is not her area of expertise and does not want to hire a lawyer. Please advise your boss (via a well-written, professional email) of the advisability of launching her new line(s) of work out wear. Your boss has a short attention span, and knows nothing about trademark law, so it is important that you concisely lay out the basics of trademark law for her. Make sure she understands the legal risks she is taking. 4 key terms (7.5 PTS each) you must discuss FULLY in your email are: "trademark infringement," "likelihood of confusion," "famous marks," and "trademark dilution." Even though the boss has a short attention span, you need to "CYA." (Bluntly, CYA stands for cover your a\$\$ -- in short, it means you don't want your boss to be able to come back and blame an expensive law suit on you, so you put in writing your evidence that you clearly warned her!) REPLY POINTS (5): Leave a comment on a peer's post. Pretend you are their boss, and that you are replying to their email they just wrote you. You may either thank them for their advice, fire them, or anything in between Step by Step Solution
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