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Please answer both parts after reading the article : https://hbsp.harvard.edu/import/1048732 Title of the case is Data is the new Drug a. What events in

Please answer both parts after reading the article: https://hbsp.harvard.edu/import/1048732

Title of the case is "Data is the new Drug "

a. What events in UCBs strategic context required the company to revise its business strategy?

b. Identify two highly attractive opportunities for UCB to use data and analytics, and answer the following questions for each opportunity: How can data and analytics be used to create value? What critical success factors will allow UCB to capture that value?

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