PLEASE ANSWER CHOOSING ONE OF THE MULTIPLE CHOICE ANSWERS!!!!

Question 1 What is the per unit dollar contribution for the GoGo?

a. about $27.00

b. about $35.62

c. about 19.97

d. about $41.33

Question 2 What is Whoyser's break even point (in units) for the GoGo?

a. about 755,000

b. about 456,000

c. about 689,500

d. about 715,000

e. about 693,000

Question 3 What is Whoyser's break even percentage market share for the GoGo?

a. about 6.81%

b. about 4.9%

c. about 5.8%

d. about 71%

Question 4 What are Whoyser's profits (in dollars) at the market share forecast of 6.5%

a. about $3.2 M

b. about $ 3.95M

c. about $4.00M

d. about $2.75M

Question 5 Dani estimates that price elasticity of demand was -1.2. If this is correct, what is Whoyser's total profit if the GoGo price is raised to $425?

a. about $14.6M

b. a little over $17.1M

c. a little over $11.5M

d. a little under $12.97M

Question 6 Dani estimates that price elasticity of demand was -1.2. If this is correct, what is Whoyser's total profit if the GoGo price is lowered to $325?

a. about $650k

b. The GoGo loses money

c. Just about Break Even

for Whoyser Products Corporation Personal Transportation Division, was considering what effect a surprising new event would have on Whoyser's new personal transporter the "GoGo". Whosyer had purchased the original firm that had manufactured the Segway Personal Transporter and was preparing for a new product launch of the GoGo. Whoyser Personal Transportation Division produced a line of personal transportation robots. The GoGo was intended to be a mass market product with high sales potential. The company described itself as being focused on "seamlessly connecting robotic solutions to smart phones and integrating existing technologies and future concepts, such as facial recognition and voice interaction with its robotic products". However, in recent months, two electric scooter companies, Bird and Lime had introduced shareable electric scooters across the country including Bloomington, IN., where Whoyser was headquartered. Dani was concerned about the competitive effects the scooters might have on the GoGo. The Bird and Lime scooters were inexpensive to rent and easy to use. They had great apps but, they also had been the subject of criticism for accidents, fire safety and traffic congestion on sidewalks and bikeways. Dani's manager had asked her to update the break-even economics for the GoGo and to report to her by Monday The GoGo had been variously described as combination of a hoverboard and a self-driving scooter. Weighing 18 pounds, it would be sold through wholesale distributors to retailers who would sell to final consumers. The GoGo would be initially priced at retail for $375.00. Initially the GoGo would be sold to Wholesalers who would store inventory and distribute the product to retailers. The wholesale margin was initially set at 15%. Retailers, generally specialty stores but also "big box" retailers would hold inventory, merchandise the product in-store and provide some sales assistance to potential customers. Retail margins averaged 40% across all types of retailers. The $375 retail price was believed to be exceptionally low compared to early versions of the Segway Personal Transporter, which had been priced at around $5000, so Dani was very optimistic in her sales forecasts. The market for the GoGo and its direct competitors was forecast to be 13,000,000 units annually in the GoGo's first selling year. Whoyser had direct variable manufacturing costs of $131.00 per GoGo, coupled with fixed manufacturing costs of $12,500,000. The annual advertising budget for the GoGo was $13,000,000. Direct management salaries and expenses totaled $1,400,000. The GoGo salespeople working for Whoyser were paid solely through a 10% commission on Whoyser's sales. Shipping costs, breakage and insurance for Whoyser were forecast to be $5.50 per unit. Dani reviewed the economics of the GoGo she thought about how her manager would react to the analyses she produced for the impending launch. Initially, Dani had forecast that the GoGo would achieve an 6.5% market share in its first year at the $375 price point. However, she recalled that the original Segway Personal Transporter had been introduced in 2001 to wide technical acclaim. The Segway, which was initially forecast to sell tens of thousands of units per week, sold only 300,000 total units over six years, and lost hundreds of millions of investment