Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

please answer detaily and match the word count suggestion thank you A) Select a HIGH-INVOLVEMENT PRODUCT you are interested in buying with GOOD INVESTMENT VALUE

please answer detaily and match the word count suggestion thank youimage text in transcribedimage text in transcribed

A) Select a HIGH-INVOLVEMENT PRODUCT you are interested in buying with GOOD INVESTMENT VALUE (5%) (e.g. a limited edition luxury watch; a pair of collectible sneakers; an autographed NBA player card) (Suggest about 10-20 words) B) What SPECIFIC NEEDS that to be The specific needs cover: satisfied through buying this high- involvement product? (5%) (Suggest about 30 words) C) Are you influenced by any WOM Yes/No (Please delete ONE) and Who? information for your purchase decision? Who? (Yes or No, provide Two Reasons: two reasons) (5%) (Suggest about 30 words) Ability to process marketing information D) Discuss briefly how product knowledge or your personal experience, your age, and money affect your ABILITY TO PROCESS MARKETING INFORMATION about this product and MAKE your purchase decisions. (20%) (Suggest about 80 words) Make my purchase decisions Types of perceived risk(s) for the purchase: E) Identify the type(s) of PERCEIVED RISK when making purchase of this high-involvement product indicated in above item (A). (10%) (Suggest about 40 words) Enhance Motivation Aspect: F) What can marketers of this type of product do to enhance your 1) MOTIVATION and *) OPPORTUNITY to buy from them? (40%) (Suggest about 200 words) Provide supporting evidence through additional information search (e.g. reports, online news, & journal articles) for your arguments/suggested ideas. (10%) Enhance Opportunity to Buy: The reference section is excluded from the word count and the provided sub-headings G) References - with in-text citation (APA style) (5%) (Refer to student handbook for the details)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

AQA AS Accounting Unit 1 Introduction To Financial Accounting

Authors: Brendan Casey

1st Edition

1499789653, 978-1499789652

More Books

Students also viewed these Finance questions