Please answer in one-word sentences of true or false.

1.True or false: two advantages of outdoor advertising are its flexibility and reduced costs: ______

2.True or false: Sales promotion activities account for the bulk of most firms' promotional budgets. ______

3.True or false: At a home and garden expo, a remodeling company offers one lucky winner the chance to win a kitchen remodel at no cost. No purchase is necessary and contestants can enter either by filling out a card at the expo or on the company's website. This is an example of a contest. ______

4.True or false: The promotion mix is all the activities that communicate the value of a product and persuade customers to buy it. ______