please answer question 1&2

TAPPING INTO GLOBAL MARKETS CHAPTER a 263 China, and South Africa -plus other significant markets tion adaptation or dual adaptation At the price level, firms such as Indonesia are a top priority for many firms. may encounter price escalation, dumping, gray markets, 4. Modes of entry are Indirect exporting, direct exporting, and discounted counterfeit products. At the distribution licensing joint ventures, and direct Investment. Each level, toms need to take a whole-channel view of distribut succeeding strategy entails more commitment, risk, Ing products to the final users. Frms must always consider control, and profit potential the cultural, social, political, technological environmental and legal imitations they face in other countries 5. In deciding how much to adapt their marketing programs at the product level, Soms can pursue a strategy of straight 6. Country-of-origin peroptions can affect consumers extension, product adaptation, or product invention. At and businesses alke. Managing the perceptions to the communication level, they may choose communica best advantago is a marketing priority. MyMarketingLab Go to mymitlab.com to complete the problems marked with this icon as well as for additional Assisted graded writing questions Applications Marketing Debate Marketing Discussion Is the World Coming Closer Together? Diverse Channels Mary social commentators maintain that youth and teens As observed in the chapter, global economy does not are becoming more alke across countries over time. Ohnecessarily mean homogeneity in distribution channels and ers, though not disputing the fact, point out that differences similarities in marketing, advertising and promotions in between cultures at even youngor ages by far exceed the fact, distribution channels around the world could not be similarities more different. Why is this the case? Take a position: People are becoming more and more similar versus The differences between people of differ ent cultures far outweigh their similarities Marketing Excellence only read them in response to users' comments and ideas. the company added more features to help organic the on >> Twitter going communication on Twitter, including the signin front of usernames, direct messages and the retweet Web de Fow companies have had such a vast global mpact in soveloper Chris Messina suggested adding a hagym short time as Twitter. The online social networking com bol to help organise categories of conversation or search pany was the brainchild of Jack Dorsey, Evan Williams, Tweets on a common topic. For example, Grays will Biz Snow, and Noah Glass back in 2005. Dorsey thought bring a user to conversations about the Grammys it would be revolutionary of people could send a text to Twitter grew slowly during its first you, but things one number and have broadcast to of their friends: 1 started to heat up in 2007 when the company set up want to make something so simple, you don't even think 51-inch lama sons around the grounds of the South about it, you just write the code rame for the concept by Southwest interactive festival and broadcast tweets was "twr Which eventualy morphed into Twitter Dorseysent by attendees. Overnight at nord from sont the tra Twitter monge on March 21, 2000 20.000 100.000 tweets a day At the heart of Twitter se tweets, text messages im Another one came on my 15, 2009, when nad 10 140 characters, Dorony once tweeted. One could US Airways at 1540 ned sly on the Hudson Aver charge the world with 140 characters. Flored users in New York Cty during an emergency. An eyewitness con gond and receive wote, while registered users can on a computer forry broke the new worldwide when 264 PART 3 CONNECTING WITH CUSTOMERS he snapped a photo of the plane on the river wrote a Twitter went public in November 2013 and raised tweet and sent to his 170 followers. The tweet and $2.1 billion in the second biggest Internet PO in History #Flight1540 went viral within minutes and proved that Facebook raised $16 billion in 2012). Its global Impact Twitter had transformed the way we get news has grown so great that it operates in 35 languages and Seth Mnookin, MITS Associate Director of Science 70 percent of users live outside the United States. In Writing, explained why Twitter has been so revolution 2014, 500 million users were registered on Twitter, 250 ary in media: "What the advent of television or radio did milion were active, and more than 400 milion twoots was give a small group of people a new way to reach the were posted each day around the globe masses. And this essentialy is doing the same thing for Today, people use Twitter for many reasons, include the masses. Twitter captures and records history in real ing promoting a brand or company, raising money for time with eyewitness accounts, pictures, and thoughts charities, breaking news, following favorite celebrities Celebrities and sports figures started to embrace or, as Dorsey said, changing the world. Twitter describes Twitter in 2000. Perhaps the most influential early adopter itself as a global platform for public self-expression and was Ashton Kutcher, the first celebrity to reach 1 ml conversation in real time. Mark Burnett the producer lion followers. Katy Perry, Barack Obamo. Lady Gaga, of shows like The Voice Survivor, and The Apprentico. and Justin Bieber are now among the most followed stated, Twitter actually is the real time. Water cooler Tweeters, with tens of milions flowers each. conversation of young America. The company'stimate By 2011. Twitter had expanded across seven differ goal is to reach everyone in the world. ont countries and languages. The medium had a huge impact on the Arab Spring, when milions demanded the Questions overthrow of oppressive Middle East regimes. Bahraini protester Maryam Al Khawaja explained that in many 1. Discuss Twitter's global impact since its inception countries Twitter is about entertainment, but in the Middle 2. Who are Twinter's blogest competitors? How does East and North Africa. It can make the difference between Twitter differ from other social media companco? ife and death. Twitter gave activists a means to ware 3. What marketing chalogos dos Twitter face as it accurate and uncensored information, connect with Ike continues to expand its brand global minded individuals, and organize street operations at unheard of speed Hussein Amin, professor of mass SONT communication at the American University in Cairo.Bar... Mer 2013 explained, Social network for the first time provided Gewer Wyron activists with an opportunity to quickly disseminate informer The Way mation while bypassing government restrictions." 12.2002 POO During the 2012 U.S. presidential election, Twitter had ... enormous impact on campaigns and communications with voters. In fact, the most popular tweet of 2012 was wote "Four more years," posted by Barack Obama after he won the rolection. It was retweeted almost 1 millones Marketing Excellence Much of the company's early international expansion is credited to Sirundhay Owen Jones, who wanted >> L'Oral L'On trom a smal French business into an national cosmetics shenomenon with a vision and proce When it comes to globaling beauty, no one does it brand management. During out 20 years as CEO better than L'Orol. The company was founded in Paris and chairman Owen Jone divested work and more than 100 years ago by a young chemist Eugene vosted heavy in product novation de Schule who sold his patented hair dyos to local diverse brands, and expanded into one onerad hairdressers and salone by the 1930s, Scho had damned of, including a South Africa and the interfed beauty products like Britanol and the first Soviet Union How to achieve her and me mase marketed shampoo. Today, the company has the needs of men and women around the band evolved into the world gost beauty and countios by prosto meso company with distribution in 150 countries, 27 global Today L'Orel ons on tvers of beauty or brondo, and more than 30 bin porte care are coming