please answer
Question 3: Coding is part of the data analysis phase in a quantitative study, as we learned in Chapter 13. Coding open-ended responses requires a special approach and unique steps in order to tabulate the data in an effective and easy to understand manner, for the final report for a client. a) When including a multichotomous question in a questionnaire, we may include an: "Other, please specify" option at the end of the question, as the final choice. If, during the coding stage, you notice that 4 separate survey questions each have many responses in the "Other, please specify" option (7 to 15 respondents have selected it on average), what might this imply to you as you summarize your findings? What could have been done to change this result? Please explain your responses in detail. (4 points) b) In Q. 21 and Q. 25 of your survey, three respondents have added answers in "Other, please specify" that are the same as an option in the mulitchotomous question it is a part of. How should you respond to this outcome? (2 points) c) Below, is an open-ended question with all the written responses from a recent online shopping retailer questionnaire. Share and explain the steps you would follow to code this question effectively, as we learned about in the related chapter (5 points). Q. 18 Why didn't you return to that retailer? (Retailers and choice occurred in answer to previous questions) All completed responses: 1. I didn't feel comfortable in the change rooms. 2. It was so expensive there! 3. It took too long to try things on - I just can't wait in line! 4. I found another store that offers better jeans and tops. 5. I don't know @ 6. I can't afford it anymore! 7. My friends shop in another mall and I can't find that retailer there. 8. I found the service had gone down. 9. My sister introduced me to a different store that is way better! 10. No real reason. 11. The cashiers weren't friendly. 12. My friends like different stores and I like to shop with them for ideas. 13. I can find things at big box stores now. 14. I don't know - I may go back one day. 15. Because 16. Nordstrom's carries the items I like so I just go there instead. 17. The lights are terrible in the dressing rooms! I look awful in everything I try on! No thanks! 18. Not sure