please answer the 15 question related to the case activity

then

answer the 3 questions in the case acticity

applying the steps in (RACE)

1-Reasearch: apply research, you have to identify who youre adressing

2-action plan: creat a plan and tell how you gonna comminucate the plan and show yoy gonna evaluate the business plan , and write how youre adressing them and why and goals of the action plan should be smart goals

3-Channels: tell us how youre gonna adress your audince and channels you gonna comminucate them

4-evaluation

TomJonesBeefJerkyisnaturallyhighinproteinandlowinfat,calories,andcarbsthatmakeitanideatsnackforac-tive,health-consciousindividuals.Theonlyproblemisthatconsumerresearchshowsthatmanyhavetheperceptionthatjerkyisunhealthy.Thecompanywantstochangethisperceptionandtoincreasesalestomenandwomen,aged18to34,whoactivelyexerciseandleadhealthylifestyles.Yourpublicrelationsfirmishiredto(1)increaseawarenessofTomJonesproductsthroughsponsoringaneventthatwouldappealtoaworkhardandplayhardaudience,(2)providesamplesatsuchaneventtoshowcasethebrandshealthsnackmessage,and(3)generatelocalprint,online,andbroadcastcoverage.Thereisnobudgetforadvertising.Whatwouldyourecommend