please answer the 3 questions and make it not long answer

Step 2: Proposal

1- Select the behavior you would like to address (think about how you can make an important, constructive difference in consumers' lives).

2- Define a target population you wish to study (it could be the general population or specific segment-such teenagers, females, young adults, students, etc.)

3- Write a proposal (1/2 page) describing clearly the behavior and towards what you intend to change it (Example: driving recklessly responsible driving).