Please answer the 4 Think Critically questions at the bottom.

ODECA HOSPITALITY AND TOURISM PROFESSIONAL SELLING EVENT This individual event provides an opportunity for participants to dem- The city has two international airports ofrate knowledge and skills needed and ample hotel rooms and restaurants for a career in sales. Participants will to accommodate a major event like the organize and deliver a sales presenta- Super Bowl The city's mass transporta tion for one or more products and/or tion system is also adequate to handle the needs of a Super Bowl. services. Key features for the profes- You have a meeting scheduled sonal selling went include Performance Indicators Evaluated with the marketing new products, Demonstrate critical thinking and director for the city's services, and problem-solving skills. travel bureau to . Illustrate creativity and innovation. discuss your train- the target mar- . Demonstrate communication skills. ing plan, Itinerary bet customers Prospects) . Explain the role of customer for the Super Bowl selection committee. The partic service as a component of selling panit must relationships. and the associated costs of implement research the . Describe factors used to position company he products/services (as related to the ing the training. You will have 15 minutes or the repre- itinerary). to deliver your sales sents and the presentation. The products/services to be presented. judge has 5 minutes to ask questions The participant will also research the about your presentation. You may use business/organization to which the appropriate visual aids listed by the product/service will be presented. DECA guidelines for the presentation. Finally the participant will present the Think Critically products/services to meet the needs 1. Why should cities be concerned of the customer (prospect). about the hospitality skills of those A major US. city wants to host a working in local businesses? future Super Bowl The city leaders 2. What key hospitality workers can have instructed you to develop a pro- make or break tourists' image of gram to train workers in all aspects of a city? the hospitality industry (hotel con- 3. Give two examples of how hospi- deryes, restaurant servers, taxi drivers, tality skills can be improved. car rental associates, airport personnel, 4. What activities should be included and others] to be more customer. in the meeting with the Super Bowl service oriented. They have also asked selection committee? Explain your you to design the itinerary for the visit- answer, ing Super Bowl selection committee. The itinerary should include activities that create a positive image of the city. www.deca.org WINNING EDGE Chapter