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MIS InClass 4 The Firm, a highly successful health club in Minneapolis (www TheFirmMpls.com) realizes more than 15,000 person-visits a month, an average of 500 visits per day. Neil Miyamoto, one of the two business partners, believes that The Firm's database is its sir gle most important asset. According to Neil: How Much Is a Database Worth? Take away anything else-the building, the equipment, the inventory-anything else, and we'd be back in business 6 months or less. Take away our customer database, however, and we'd have to start all over. It would take us another 8 years to get back to where we are. Why is the database so crucial? It records everything the company's customers do If The Firm decides to offer an early morning kickboxing class featuring a particular trainer, it can use its database to offer that class to everyone who ever took an early morning class, a kick- boxing class, or a class by that trainer. Customers receive targeted solicitations for offerings they care about and. maybe equally important, they don't receive solicitations for those they don't care about. Clearly. The Firm's database has value and, if it wanted to, Source: Image Source/ university, grade level,a companies that would fir how they might use it. (F orders from students du 4. Describe a product or se would induce students to 5. Considering your answer two organizations in you database that would pot organization itself. Consi social organizations and For each organizati database and how you co to provide that data. Alsc valuable and who might 6. Prepare a 1-minute state this exercise that you co your ability to innovate th 7. Present your answers to The Firm could sell that data. In this exercise, you and a group of your fellow students will be asked to consider the value of a database to organizations other than The Firm. 1. Many small business owners have found it financially advantageous to purchase their own building. As one owner remarked upon his retirement, We did well with the busi- ness, but we made our real money by buying the building Explain why this might be so To what extent does the dynamic you identified in your answer to item 1 pertain to databases? Do you think it likely that, in 2050, some small businesspeople will retire and make statements like, We did well with the business, but we made our real money from the database we generated?" Why or why not? In what ways is real estate different from database data? Are these differences significant to your answer? Suppose you had a national database of student data. Assume your database includes the name, email address 2. 3. To avoid one point of confusion for you in the futureu l and the DBMS shown in Figura 1 is (www visits a ne of the s its sin- eame the Hou e ad in fa owever know w sary for during c in the d er ing the ing class offer that databa This m bluepr s, a kickSource: Image Source/Alamy e targeted e equally don't care anted to, university. grade level, and major for each student. Name five companies that would find that data valuable, and explain how they might use it. (For example, Pizza Hut could solicit orders from students during finals week.) requi the d datab secti rese dents will ions other 4. Describe a product or service that you could develop that would induce students to provide the data in item 3 5. Considering your answers to items 1 through 4, identify two organizations in your community that could generate a database that would potentially be more valuable than the organization itself. Consider businesses, but also think about social organizations and government offices. e owner sco busi- ilding. Wh Th us in For each organization, describe the content of the ur it likely and make we made hy or atabase database and how you could entice customers or clients to provide that data. Also, explain why the data would be valuable and who might use it. Prepare a 1-minute statement of what you have learned from this exercise that you could use in a job interview to illustrate your ability to innovate the use of technology in business. 6. 7. Present your answers to items 1-6 to the rest of the class. ress, for you in the future, the separation of application programs wn in Figure 4-11 is true only for enterprise DBMS products. Microsoft ures and functions for application processing along with the DBMS itself. in Figure 4-15 has a form generator and a report generator. Thus, as shown Home- LookingGlass ucture.com/courses/1206458/discussion, topics/4426805 > Discussions>Chapter 4: Databases Discussion O Topic: Chapter 4: Databases D + This is a graded discussion: 100 points possible Chapter 4: Databases Discussion Discussion Name: Chapter 4 Instructions: Read the MIS InClass 4 exercise about the worth of a database Read over How Much is a Database Worth? Then, answer the due Feb 15 following in a post in this discussion stream * Suppose you had a national database of student data. Assume your database includes the namee-mail address, university . Describe a product or service that you could develop that would induce students to provide this data. How could many companies use this database to accomplish their competitive strategies? Requirements for participating in this discussion: An original post addressing the question presented above . One thoughtful and informative reply to a post by other students Scoring of your work: Attached to this Discussion is the set of Rubrics (evaluation criterial that will be use to score your work. . Please read over the rubrics in order to fully understand how to do well on this assignment To score maximum points on this exercise, please review the rubrics which can be found under the pull down menu in the upper right hand corner of this page: A BCIS 330 Davelopment Discussions Oscussion Edt o- O Mark All as Read This is a graded discussion: 100 points possible Delete
