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Please answer the following: 1.What is the evoked set and why is it important? 2.What is the difference between a functional need and a psychological

Please answer the following:

1.What is the evoked set and why is it important?

2.What is the difference between a functional need and a psychological one?

3.What are heuristics?What is their value in the decision making process? Give an example?

4.Why is a company's reputation important even though we buy their product/service rarely?

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