Please answer the following multiple choicequestions.

1. What move by CEO Don Thompson in January 2015 indicated achange in direction for McDonald’s?

• He decided to stop the sale of Happy Meals due to their highcaloric content.

• He announced a new related diversification strategy that wouldcapitalize on the company’s existing supplier relationships.

• He announced his retirement as president and CEO.

• He decided that the company would vertically integrate and takefull control of its own marketing systems.

• None of these is correct.

2. Based on the results of consumer surveys, what was theoutlook for McDonald’s in 2003?

• Optimistic, suggesting rapid growth in coming years.

• Neither pessimistic nor optimistic, suggesting uncertainty forall companies in the fast food market.

• Mixed, suggesting a lack of consumer knowledge of theindustry.

• Pessimistic, with the company headed for serious trouble.

• None of these.

3. What popular option was phased out in 2004 as a result ofgrowing health concerns?

• The Dollar Menu

• The Big Mac

• The McRib

• Supersizing

• All of these

4. What did McDonald’s do as part of the McCafé beverage rollout?

• The company built specialty beverage platforms in all U.S.outlets.

• The company added bakery items to its Happy Meals.

• The company began offering new sushi appetizers calledMcSushi.

• The company brought in local musicians to entertaincustomers.

• None of these is correct.

5. What type of product did McDonald’s introduce to attractcost-conscious consumers to its restaurants over other competingfast food restaurants?

• The Dollar Menu

• The Value Menu

• Freebies

• Non-peak time menu

• Early-birds menu