please answer the following questions:

1. In an effort to differentiate the DASANI brand and respond to increasing environmental concerns, the ad agency employed which type of informational advertising appeal for the PlantBottle?

Multiple Choice

a. competitive

b. reminder

c. feature

d. value

e. news

2. The PlantBottle campaign included the seeded leaf insert that could be removed and actually planted to grow a new plant in order to convince what target about the premium repositioning of DASANI?

Multiple Choice

a. premium competitors

b. value competitors

c. younger buyers

d. consumers and retailers

e. direct competitors

3. In order to enhance the image of DASANI bottles as contributing to sustainability, the Twist Campaign, including using Chubby Checker and his classic song, encouraged active involvement in the ad through which type of execution?

Multiple Choice

a. slice of life

b. testimonial

c. scientific evidence

d. demonstration

e. straight-sell

4. To round out the DASANI portfolio, the first of two extensions (the Dasani Drops Flavor Enhancer) was introduced to make the brand personality that would enable users to showcase their own personality and be drinking more than simply bottled water. The primary target for the Flavor Drops was

Multiple Choice

a. a premium market that sought better taste.

b. a family market led by mothers concerned with healthier choices.

c. a younger market, 25-35 years old.

d. a diet market seeking no calorie alternatives.

e. an athletic market on the go.

5. The second Dasani product extension, Dasani Sparkling, was introduced with the campaign "Break for Bubbles." The goal of this product and campaign was to

Multiple Choice

a. satisfy retailers who were clamoring for more sparkling waters.

b. compete in the growing market of sparkling carbonated waters.

c. create a sustainable and no-calorie product for buyers looking for alternatives.

d. gain shelf space and capture a larger market share.

e. directly compete with imported premium brands.