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Please answer the following questions for both the Bass Diffusion Model and Logistic Growth Curve. Problem 3) Assume that we have launched a new
Please answer the following questions for both the "Bass Diffusion Model" and "Logistic Growth Curve". Problem 3) Assume that we have launched a new product to the European market about three months ago. From the beginning period of new product launching, it has been a managerial concern such that there is no historical data and it is impractical to apply the known quantitative forecasting techniques for preparing the production capacity for this new product. We are trying to apply both the "Bass diffusion Model" and "Logistic Growth Curve" to make a forecast from now on, i.e., three months later after launching a new product. At the moment, as presented in Table 3, we have just THREE data for actual sales volume after new product introduction as follows: Table 3: Actual data during the introductory period Period 1 2 3 Actual Sales (units) 10 150 700 Please answer the following questions for both the "Bass Diffusion Model" and "Logistic Growth Curve". Q-1) Find out the values of key parameters for using an RMSE as a target criterion for forecast accuracy: M. p. and q for Bass diffusion model whereas K. a. and b for Logistic Growth Curve Q-2) Plot the forecasted values up to the 7th period using the model in question. (Please overlap the actual sales volume on the same plot) Q-3) Which model is better than other in terms of RMSE for this case?
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