Please answer the following questions in detail based in a structure where it provides a good explanation of each concept and valid examples in global marketing

1. Lamborghini is assessing the market potential to introduce a new SUV / crossover (premium) model in the Middle East and South Asian markets. However, it is unclear how the customers in these markets would perceive the company's move from the highend luxury segment to the premium segment using a non-traditional product.

a) Identify the global marketing problem (research problem) that Lamborghini is faced with in the above situation? Also, justify why primary research would be required to address the problem?

b) Identify and describe the research design and research methodology that Lamborghini could use during primary research. Note that the research methodology should identify and briefly explain the relevance of two specific primary research methods to address the above problem.

c) Briefly explain how secondary data could be made use of in the above situation?

2. Segmenting, Targeting and Positioning are integral for brands to establish a global and/or local orientation.

a) Explain using relevant examples, how income, population and gender segmentation methods are relevant from a global marketing perspective in the identification of key segments.

b) Differentiate between concentrated and differentiated global target marketing strategies using an example.

3. Swatch's decision to source and export their watches using Switzerland as the context led to the revival of "Made in Switzerland" for the watch industry.

a. Briefly explain any four factors that influence sourcing decisions in global markets. In doing so, use Swatch or any other relevant real example.

b. Briefly explain using relevant real examples, any three governmental programs / actions that support exports and any three such factors that inhibit imports.

4. Michael E. Porter developed a five forces model to explain industry-based competition.

a. Use a real example to explain how a global firm could address barriers to entry in international markets?

b. Use a real example to explain rivalry among global firms in international markets.