Question
Please answer the following questions, thank you ABC Co is considering the launch of a new widget. If the product goes directly to the market,
Please answer the following questions, thank you
ABC Co is considering the launch of a new widget. If the product goes directly to the market, there is a 50% chance of success. For $500,000, the manager can conduct a focus group to increase the probability of success to 65%. Alternatively, the manager can pay a consulting firm $3,000,000 to research the market and refine the product. The consulting firm successfully launches new products 75% of the time. If the firm successfully launches the widget, the payoff will be $20 million. If the product is a failure, the NPV is $0.
19. Calculate the expected NPV if the managers go directly to the market.
20. Based on your analysis, ABC should:
hire the consulting firm conduct a focus group cannot be determined take the product directly to market
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