Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

please answer the following. this is about advertising. please follow the numbering Recents The basic dimension of brand equity is The objective of marketing Database

please answer the following. this is about advertising. please follow the numbering

image text in transcribed
Recents The basic dimension of brand equity is The objective of marketing Database marketing is an integral part of communications is to enhance brand direct marketing because it provides a. brand associations equity as a means of companies with information that allows them to profile their customers and to b. brand personality a. increasing consumer brand loyalty @c. brand image b. reducing the advertising budget a. establish long-term relationships d. brand awareness c. defining the marketing mix b. increase add-on sales d. reducing the promotional budget c. set their advertising budget @d. expand their market share Previous page Next page Previous page Next page Flag question Flag question Flag question Initially, the marketing communication When two brands enter into an agreement According to the brand awareness program involves making that has the potential to enhance the 20 pyramid, top-of-mind awareness (TOMA) brand equity and profitability of both comes directly after consumers a. implementation decisions and brands, this is known as evaluation decisions a. recognise the brand b. financial decisions and evaluation a. equitable branding b. uy the brand decisions b. dual branding (2) c. trial the brand c. fundamental decisions and c. dominant branding implementation decisions . d. recall the brand . d. co-branding d. fundamental decisions and Clear my choice budgeting decisions Clear my choice Clear my choice Flag question Flag question Flag question The process whereby thoughts are A form of person-to-person allows marketing conveyed and meaning is shared between communication would be communicators to deliver messages more individuals or between organizations and precisely and to prevent wasted coverage individuals is known as a. advertising to people falling outside the intended audience a. communication b. promotion b. marketing c. sales promotion . a. Targeting d. personal selling b. Setting objectives c. promotion d. exchanging c. Positioning Clear my choice d. Segmenting Clear my choice Clear my choice

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing management

Authors: Philip Kotler, Kevin Lane Keller

14th Edition

9780273753360, 132102927, 273753363, 978-0132102926

More Books

Students also viewed these Marketing questions