please answer the following. this is about advertising. please follow the numbering

Flag question Flag question The goal of IMC is to A(n) is the key idea that encapsulates what a brand is intended to The notion that all elements of the stand for in its target market's mind marketing mix must be coordinated and that all must speak with one voice is called a. positioning statement {~micromarketing -integrated marketing communications b. advertising objective -the marketing concept c. mission statement =the promotion concept} d. advertising platform a. increase brand awareness . b. affect the behaviour of the targeted audience c. lower production costs Previous page Next page Flag question Flag question 5 A is a name, term, sign, symbol or design, In general, the single-voice, or synergy Advertising or a combination of these, intended to principle involves selecting a specific a identify the goods and services of one brand a. consists of all marketing activities seller or group of sellers and to that attempt to stimulate immediate differentiate them from those of a. pricing strategy sales of a product competitors b. marketing mix b. involves direct communication that a. tradename is pinpointed to each B2B customer c. advertising budget or ultimate consumer . b. brand d. positioning statement market c. consists of all marketing activities that attempt to stimulate quick c. trademark buyer action @ d. is a form of person-to-person Clear my choice Previous page Next page communication Flag question Flag question Flag question Anne is asked by a market researcher to Marketing communications All the elements of the marketing tell him the particular thoughts and implementation decisions include communication mix must be integrated to feelings she has about UWS libraries A achieve an organization's marketing particular thought or feeling that comes to a. mixing elements, creating messages, communication objectives and to enhance Anne's mind is known as a(n) selecting media, and establishing the organization's momentum a. cognition a. return on investments b. mixing elements, creating b. brand link messages, selecting media and . b. brand equity evaluating responses c. brand dimension c. market share d. association c. creating messages, planning media and evaluating responses d. shareholders' value Clear my choice d. designing advertisements, pre- Clear my choice testing advertisements and