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Please answer the question attaching the case study with it. Question: Joe wants to test the effect of store atmospheric (music, scent and temperature) on
Please answer the question attaching the case study with it.
Question: Joe wants to test the effect of store atmospheric (music, scent and temperature) on the consumers attitude toward coffee shops. for this we need to plan a " casual(experimental) research design. how would you develop such research study? (HINT: provide all the details of the study. what are your dependent and independent variables, control variable and how would you set the groups of study etc.)
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