Please answer these ASAp

8. A firm's entire marketing program is planned, coordinated, evaluated, and revised in which marketing function?

	A.	Environmental analysis and marketing research
	B.	Broadening the scope of marketing
	C.	Consumer analysis
	D.	Marketing management

QUESTION 9

1. The particular group of customers a firm proposes to serve with a particular marketing program is its

	A.	unified segment.
	B.	benefit segment.
	C.	market segment.
	D.	target market.

QUESTION 10

1. The process of subdividing a market into clear subsets of customers that act in the same way or have comparable needs is referred to as

	A.	benefit segment.
	B.	demographic marketing.
	C.	lifestyle segmentation.
	D.	market segmentation.