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Please answer these ASAp 8. A firm's entire marketing program is planned, coordinated, evaluated, and revised in which marketing function? A. Environmental analysis and marketing
Please answer these ASAp
8. A firm's entire marketing program is planned, coordinated, evaluated, and revised in which marketing function?
A. | Environmental analysis and marketing research | |
B. | Broadening the scope of marketing | |
C. | Consumer analysis | |
D. | Marketing management |
QUESTION 9
- The particular group of customers a firm proposes to serve with a particular marketing program is its
A. | unified segment. | |
B. | benefit segment. | |
C. | market segment. | |
D. | target market. |
QUESTION 10
- The process of subdividing a market into clear subsets of customers that act in the same way or have comparable needs is referred to as
A. | benefit segment. | |
B. | demographic marketing. | |
C. | lifestyle segmentation. | |
D. | market segmentation. |
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