please answer these ASAP your family. You are considering Homes A, MARKETING SCENARIO 2a You want to purchase a new home for your family. You

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your family. You are considering Homes A, MARKETING SCENARIO 2a You want to purchase a new home for your family. You are consid B, and C. The asking price for each of the homes is: Home A (S135.0 B(S145,000) and Home C($160,000). Your decisions criteria for the purchase Tollows: Price (40.0%): (Financing (30%): Amenities (20.0%) and Location (10.0%). Based on a five point scale (1 - Bad, 2 = Poor, 3 = Average: 4 = Good 5 - Excellent), you rate each home as follows: Home A (Price = 5: Financing = 2; Amenities - 3; Location = 5); Home B (Price = 4; Financing = 4: Amenities = 1; Location =2) Home C (Price = 3; Financing = 5; Amenities = 4: Location = 5). Set up your decision model (3 Pts). (2 Pts) If you are a lexicographie information processing person, which home do you buy? Explain your decision rule. b. (2 Pts) If you are a linear compensatory decision maker, which home do you buy? Explain your decision rule. MARKETING SCENARIO 2b Industry % of Sales 100.0 100,000 15,000 Net Sales (Price = $100) Less: Cost of Goods Sold Inventory (B) Gross Purchases 80,000 Less: Discounts 5,000 Freight-In Total Goods Available Less: Inventory (End) 75,000 8,000 14.5 80.0 74.0 4.0 94.0 98,000 26,000 72,000 28,000 Gross Margin Less: Operating Expenses Sales Commissions Customer Deliveries Rent Depreciation 4,000 500 1,200 100 0.1 5.800 22,200 28.2 Net Profit (BT) This small company has current assets worth $40,000 and fixed assets worth $10,000. The firm has a long-term debt of $15,000. pts) In which of the following areas does the firm have a problem that must be addressed? a. Rent b. Freight-In c. Purchase Discounts d. Inventory (Ending) e. Customer deliveries from the problem identified in the Question, the company has needs to address. or the following remedies to this problem, which of 2. (2 Pts) Aside from the proble another area it needs to addres the following is most appropriate? 1. Increase Quantity Discounts b. FOB Factory s. Increase Markdowns on Retail Price d. Reduce Sales Price e. Reduced Sales Commission 3. (4 pts) Set up the Strate Model as well as the app et up the Strategie Profit Model (You must show each ratio in the well as the appropriate figures used to calculate each ratio.) your family. You are considering Homes A, MARKETING SCENARIO 2a You want to purchase a new home for your family. You are consid B, and C. The asking price for each of the homes is: Home A (S135.0 B(S145,000) and Home C($160,000). Your decisions criteria for the purchase Tollows: Price (40.0%): (Financing (30%): Amenities (20.0%) and Location (10.0%). Based on a five point scale (1 - Bad, 2 = Poor, 3 = Average: 4 = Good 5 - Excellent), you rate each home as follows: Home A (Price = 5: Financing = 2; Amenities - 3; Location = 5); Home B (Price = 4; Financing = 4: Amenities = 1; Location =2) Home C (Price = 3; Financing = 5; Amenities = 4: Location = 5). Set up your decision model (3 Pts). (2 Pts) If you are a lexicographie information processing person, which home do you buy? Explain your decision rule. b. (2 Pts) If you are a linear compensatory decision maker, which home do you buy? Explain your decision rule. MARKETING SCENARIO 2b Industry % of Sales 100.0 100,000 15,000 Net Sales (Price = $100) Less: Cost of Goods Sold Inventory (B) Gross Purchases 80,000 Less: Discounts 5,000 Freight-In Total Goods Available Less: Inventory (End) 75,000 8,000 14.5 80.0 74.0 4.0 94.0 98,000 26,000 72,000 28,000 Gross Margin Less: Operating Expenses Sales Commissions Customer Deliveries Rent Depreciation 4,000 500 1,200 100 0.1 5.800 22,200 28.2 Net Profit (BT) This small company has current assets worth $40,000 and fixed assets worth $10,000. The firm has a long-term debt of $15,000. pts) In which of the following areas does the firm have a problem that must be addressed? a. Rent b. Freight-In c. Purchase Discounts d. Inventory (Ending) e. Customer deliveries from the problem identified in the Question, the company has needs to address. or the following remedies to this problem, which of 2. (2 Pts) Aside from the proble another area it needs to addres the following is most appropriate? 1. Increase Quantity Discounts b. FOB Factory s. Increase Markdowns on Retail Price d. Reduce Sales Price e. Reduced Sales Commission 3. (4 pts) Set up the Strate Model as well as the app et up the Strategie Profit Model (You must show each ratio in the well as the appropriate figures used to calculate each ratio.)