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2.2 Two-Faced Capitalism: Unmasking Corporate Social Responsibility Christian Aid is a non-governmental organization British American Tobacco It daims to be uphold- (NGO) dedicated to supporting those which work ing high standards of employee health and safety among unreached peoples where hitherto our Lord has but contract farmers in Kenya and Brazil claim they had no people for his Name." The organization has more suffer from chronic ill health related to growing than 90,000 native missionaries in the field, establishes tobacco. more than 52,000 churches a year, and conducts evanged Coca-Cola: It emphasizes using natural resources istic campaigns through print and broadcast media. It want responsibly, but a subsidiary in India is accused of established more than 50 years ago and provides assist- depleting the water supply in local communities. ance to victims of persecution, diseases, and disasters. In 2004 the organization published the report Behind The NGO no longer trusts corporations and wants the Mask: The Real Face of Corporate Social Responsations of corporations. It recommends that the UK governments to be responsible for the ethical oper ibility. The report states that corporations make loud, public commitments to principles of ethical behav government adopt new laws to make corporate and hour and undertake "good works in the communities social environmental reporting and disclosure manda- in which they operate. On the surface, this looks like tory, frame new responsibilities for company directors selfless philanthropy and might even be motivated by and change the law to enable people harmed by British a genuine wish to help communities. These initiatives companies' overseas operations to seek redress in UK have resulted in some benefits, but at times have merely been to defend operations or counter public criticism. Questions According to Christian Ald, CSR reporting is merely the use of five words and lofty statements to descritas What are the implications of this report for the tives that usually do not benefit those who need help, fundamentals of capitalism? The report contains case studies to illustrate the fall: Should government regulate the CSR reporting of ware of CSR to deliver on what corporations have prom. corporations ised." Among the allegations are the following: How should the corporations identified in the Shell in seria de prend to a better corporate report respond ten bunden ap pad was report change the practices of the ons mentioned Courts C