Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Please answer this question using the formula shown as an image! Also, please show working in detail! Adidas estimates that it can persuade Ms. Consumer

Please answer this question using the formula shown as an image! Also, please show working in detail! Adidas estimates that it can persuade Ms. Consumer to start using Adidas shoes and to continue purchasing Adidas shoes for the next three years, with likelihood decreasing by 10% (100%, 90%, 80%, etc.). Marketing activities to get her to start using Adidas shoes are estimated at $50, and she is expected to spend $100 on a pair of Adidas shoes every year, with the variable costs for each pair of shoes being $40. Using a discount rate of 15%, what is her CLV to Adidas? image text in transcribed

CLV = 92-cphong T (p: - Cry -- AC (1 + i)* where Pe = price paid by a consumer at time t, Ct = direct cost of servicing the customer at time t, = discount rate or cost of capital for the firm re = probability of a customer repeat buying at time AC = acquisition cost T = time horizon for estimating CLV

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

The Little Book Of Market Wizards Lessons From The Greatest Traders

Authors: Jack D. Schwager

1st Edition

1118858697, 978-1118858691

More Books

Students also viewed these Finance questions