Amazon.in: Show me More Campaign 1. Justify Amazon's campaign objective in light of your understanding of communication objective. 2. What kind of market insight did Amazon use to design the campaign and was it culturally relevant to India? 3. Discuss the Integrated Marketing Communications tools used for the 'Show me More' campaign? 4. How would measure the success of the campaign against its objectives? 5. Amazon has long been criticized for their workforce exploitation that includes- unreasonable working hours and meagre salaries. Do you think such exploitations are ethically justifiable? How would you fix the problem?