please answer tq use your own word

1. Describe each of the following term AND provide an example of each from the hotel, food and beverage or tourism and event industry: (15 marks) a. Market Segmentation (3 Marks) b. Global Distribution System (GDS) (2 Marks) C. CVB (4 Marks) d. Differential Pricing (3 Marks) e. ROI (3 Marks) d. Budget (3 Marks) 2. Resort World Genting is one of the most unique business model in Malaysia as the company not only handle accommodation, food and beverage, theme park as well as retail but also casino management. Explain FOUR (4) casino practices in the relation to the role of revenue managers in casino management. (15 Marks) 3. Hilton Kuala Lumpur (HKL) has been in operation since 2002 and recently the hotel had came out with a statement stating that they will be refurbishing their hotel rooms. The management wishes to capture the interest as well as loyalty of their guests again soonest possible. You, as the revenue manager has given a task to know the guest rooms' distinctive characteristics and match them to potential guests who value those characteristics. As the revenue manager, explain THREE (3) common factors involved when characterizing rooms for optimum inventory management. Provide examples to support your answer (15 Marks) 4. Federal Hotel Kuala Lumpur has been in the hospitality industry for almost 40 years, the hotel had been through ups and downs of economy during the years and the reason they are still strongly operating is because of consistency of updates and upgrades. Various distribution channels has been reviewed and at the moment, Internet Distribution System (IDS) are the main system that is highly used worldwide. Explain THREE (3) common methods of distribution channels/ platfo to increase revenue online. Provide examples where possible. (15 Marks)