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Case: Truthy Since young voters discovered they could "friend\" Barack Obama on Facebook during the 2008 election, social media has become ingrained in the way we think about political campaigns. Many see it as the key to a new type of politics, whereby campaigns and candidates can better engage citizens, facilitate grassroots organizations, and craft legislation with the direct input of a tweeting electorate. The result, optimists argue, will be a sort of \"digital democracy,\" defined by a closer, more coherent relation- ship between elected officials and their constituents, and where genuine comments and discourse, unfiltered by spin doctors in the national media, can thrive. But social media, like any tool, can be used to erode democratic practices as well. For example, a few days before the special election in Massachusetts to fill the Senate seat >> formerly held by the late Edward Kennedy, the American Future Fund [AFF} conducted a "Twitter- bomb" campaign against Attorney General Martha Coakley, one of the candidates for the position. The AFF set up nine anonymous Twitter accounts in the early morning hours prior to the election that sent hundreds of tweets to other influential Twitter accounts around the state accusing Martha Coakley of taking money from health insurance lob- byists and providing links to anonymous websites containing further details. This sudden spike in tweeting caused the attacks on Coakey to turn up in |Google searches for her name, effectively gaming THE ANTI-SOCIAL SIDE OF SOCIAL MEDIA Google's real-time search functions. The approach is not partisan or limited to particular parties, but it has been employed to some extent by all political groups. 1. Why is social media such a powerful way to engage in ethically questionable behavior? 2. Beyond politics, in what other arenas has social media been used in what you would consider to be unethical ways? 3. Given the internet is predicated on the notion of open, uncensored, and unfiltered input, how might unethical behavior in social media be managed? [no plagiarism pleaseO